Free Ways To Reach More People On Facebook

It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S. revealed that 64% of them planned to increase social media spending by as much as 10%!

Beyond Search Rankings: Using SEO to Improve Site Optimization

The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.

Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
The new paradigm of SEO is that it must be implemented in tandem with other website optimization efforts. These include user experience design and social media marketing.

Optimizing for the Desired User Action

5 Link Building Tactics that Buck the Content Marketing Trend

Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only option, nor is it necessarily always the best choice. In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche.
With that in mind, we’ve put together five approaches to link building that aren’t designed around “content,” at least not in the traditional sense. Let’s get started.

An Online Resource You Don’t Want to Miss: The Matt Cutts Short Cutts

It’s hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources, The Short Cutts, managed to miss this blog. It has been the subject of discussion for many SEOs since day one, but

A Beginner’s Guide to Unsuccessful Link Building: SEO

Author’s note: This is just a heads up that I have decided to exclude both the outreach process and content generation from this article for two main reasons. Firstly, they are both huge topics which are covered in far more depth, and detail, elsewhere than I could ever hope to do. Secondly, I’m approaching this topic with the assumption that you are already getting